Free Google Digital Skills: Fundamentals of digital marketing

With Google digital skills for Africa, you can learn the fundamentals of digital marketing, and grow your business or career.This is a free course sponsored by Google.

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Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

Fundamentals of digital marketing

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Course Details

Title: Fundamentals of digital marketing
Facilitator: Google
Hours: 40
Level: Beginner
Price: Free

What you will learn

Analytics and data insights: In this introduction to Analytics, we’ll show you how to collect and analyse user data and turn it into actionable insights.

Business strategy: Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.

Content marketing: Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.

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Display advertising: Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.

E-commerce: All the strategies and tools you need to build an online store, sell effectively online and optimise the user experience.

Email marketing: Master the basics of email marketing, including how to track responses, create simple landing pages and use A/B testing.

Local marketing: Reach and engage potential customers nearby, using local directories, mobile marketing and by building a local search presence.

Mobile: Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.

SEM: In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.

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SEO: Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.

Social media: Find out how to identify the right social network sites, create great content users will love and measure your success.

Video: Discover how to integrate video into an online strategy, create video ads on a budget and make sure they’re seen by the right people.

Web optimisation: Identify the right digital channels that will help you achieve your business goals and create better online user experiences.

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How to Register

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